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The Terrace Visual Identity System / Visual Identity System

The Terrace Visual Identity System
The Terrace Visual Identity System

Discipline: Communication

Qualified
for the Final Jury

The Terrace Visual Identity System
The Terrace Visual Identity System
The Terrace Visual Identity System
The Terrace Visual Identity System

Discipline: Communication

Qualified
for the Final Jury

The Terrace is an outdoor TV designed to help users share home entertainment experiences with family and friends in an open space such as a terrace, patio, or swimming pool. To emphasize its unique features in terms of use environments, functions, and purposes, which are different from indoor TVs that usually emphasize picture quality and a luxurious image, a distinctive visual identity system (VIS) was developed. Fusing the design concept of Inviting and Natural with its familiar and intuitive visual language, The Terrace communicates its value and unique features to consumers who want to share more valuable time with loved ones.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Africa, Asia, Australia / Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User, Trade / Industry

Client / Manufacturer

Samsung Electronics

Samsung Electronics Co., Ltd.
Seoul, South Korea

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Design

Samsung Electronics

Samsung Electronics Co., Ltd.
Seoul, South Korea

Wonkyoung Seo, Taiksoo Kwon, Yoonhyung Lee, Hyezin Park, Jongyun Shin

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