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This visual identity system (VIS) has been developed for the QLED 8K/QLED brand, the premium TV product line. It highlights the designs and functions of the brand's flagship models under the visual concept "bold" and "contemporary," completing the unique identity of the QLED product line. The QLED 8K VIS is produced and distributed as a guide that consists of visual assets (logo, colors, typography, photography, graphics, etc.) and various examples of applications used for brand promotion and marketing activities.