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2020 QLED 8K Visual Identity System / Visual Identity System

2020 QLED 8K Visual Identity System
2020 QLED 8K Visual Identity System

Discipline: Communication

Qualified
for the Final Jury

2020 QLED 8K Visual Identity System
2020 QLED 8K Visual Identity System
2020 QLED 8K Visual Identity System

Discipline: Communication

Qualified
for the Final Jury

This visual identity system (VIS) has been developed for the QLED 8K/QLED brand, the premium TV product line. It highlights the designs and functions of the flagship models under the visual concept Bold and Contemporary, completing the unique identity of the QLED product line.
The QLED 8K VIS is produced and distributed as a guide that consists of visual assets (logo, colors, typography, photography, graphics, etc.) and various examples of applications used for brand promotion and marketing activities.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Africa, Asia, Australia / Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User, Trade / Industry

Client / Manufacturer

Samsung Electronics

Samsung Electronics Co., Ltd.
Seoul, South Korea

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Design

Samsung Electronics

Samsung Electronics Co., Ltd.
Seoul, South Korea

Taiksoo Kwon, Joohee Yun, Yoonhyung Lee, Kwanghyuck So, Wonkyoung Seo, Jongyun Shin

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