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Youngfun Fruithie Yogurt Flavoured Drink / Beverage packaging

Youngfun Fruithie Yogurt Flavoured Drink

Discipline: Packaging

Qualified
for the Final Jury

Youngfun Fruithie Yogurt Flavoured Drink
Youngfun Fruithie Yogurt Flavoured Drink
Youngfun Fruithie Yogurt Flavoured Drink
Youngfun Fruithie Yogurt Flavoured Drink
Youngfun Fruithie Yogurt Flavoured Drink

Discipline: Packaging

Qualified
for the Final Jury

Youngfun Fruithie Yogurt Flavoured Drink has 2 flavors. Each cup contains four kinds of super-large fruit pieces. Adopting the barrier technology for packaging, matching customized large-diameter straws, every sucking can inhale a large number of fresh fruit particles.
Different from the normal milk beverage product design. It combines the brand color purple and creates a super "fruit" character ICON. It uses bright silver material and overflows with luster under different light sources. The asymmetric cup lid design uses "eat-in shop" as the base, using design elements of the sunshade border, creating a special drinking experience.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Yili Group

Yili Group
Beijing, China

Design

Yili Group

Yili Group
Beijing, China