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BMF RB7300 / Refrigerator

BMF RB7300
BMF RB7300

Discipline: Product

BMF RB7300
BMF RB7300
BMF RB7300
BMF RB7300
BMF RB7300

Discipline: Product

Aligned with current kitchen trends, such as open plan and minimalist kitchens, this refrigerator encapsulates a refined architectural beauty with geometric shapes that enhance the kitchen environment. In particular, the handle shape acts as a distinctive design element by creating various images using shifting light and shadows. For the water dispenser, the same design language was applied, together with stylish lines and simple parts for refined formative aesthetics. The interior space was crafted as a space that considers organization, intuitiveness, and usability along with cleanliness.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Samsung Electronics

Samsung Electronics Co., Ltd.
Seoul, South Korea

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Design

Samsung Electronics

Samsung Electronics Co., Ltd.
Seoul, South Korea

Seonju Lee, Cheolwoong Seo, Sanghyun Lee, Taehyoung Cho, Yerin Song

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