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Shinhan Bank Chatbot ORORA / Shinhan Bank Chatbot Service

Shinhan Bank Chatbot ORORA
Shinhan Bank Chatbot ORORA

Discipline: User Experience (UX)

Qualified
for the Final Jury

Shinhan Bank Chatbot ORORA
Shinhan Bank Chatbot ORORA
Shinhan Bank Chatbot ORORA
Shinhan Bank Chatbot ORORA
Shinhan Bank Chatbot ORORA

Discipline: User Experience (UX)

Qualified
for the Final Jury

'ORORA’ is based on the concept of ‘Super Intelligent Financial AI, ORORA’ by deriving the core of "Considerate Professional Guide" in the vast financial world. The vast financial world is visually expressed as a night sky, and the guide unveils the motifs of 'Light' and ‘ORORA,' the persona which expresses feelings also empathizes with user’s emotions. Considering usability and accuracy, graphic-based controller is introduced, and the knowledge management system, which optimizes its intelligence through self-learning of existing knowledge, is implemented to embody ‘Artificial Intelligence Chatbot’ possible of constant advancement.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

SHINHAN BANK

SHINHAN BANK
Seoul, South Korea

Design

Glim

Glim
Seoul, South Korea