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BESPOKE CITY COLOUR EDITION / Kitchen appliance series

BESPOKE CITY COLOUR EDITION
BESPOKE CITY COLOUR EDITION

Discipline: Product

BESPOKE CITY COLOUR EDITION
BESPOKE CITY COLOUR EDITION

Discipline: Product

The CITY TRAVELLER kitchen package reflects the global nomad lifestyle pursued by many millennials. It applies color palettes inspired by major cities to kitchen appliances, such as refrigerators, ovens, and dishwashers. Each palette replicates the unique mood of each city. The 2020 color palettes represent Stockholm, Berlin, and Seoul, and Samsung plans to release new ones every year. This series brings the world to consumers' homes, inspiring hope in today's COVID-limited world. Each city has 3 color palettes with glossy/matt colored and patterned glass options. A Kitchen Scenery design guide also helps consumers choose the best designs.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

A perfect product for the younger generation, blending high-quality materials with individually selected colors and patterns. Samsung goes above and beyond meeting expectations and taps into young people's desires, creating a strong sense of ownership towards a necessary everyday kitchen unit.
Gold Statement
Client / Manufacturer

Samsung Electronics

Samsung Electronics Co., Ltd.
Seoul, South Korea

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Design

Samsung Electronics

Samsung Electronics Co., Ltd.
Seoul, South Korea

Digital Appliances Design Team

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