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Galaxy S20+ 5G BTS Edition / Package

Galaxy S20+ 5G BTS Edition
Galaxy S20+ 5G BTS Edition

Discipline: Packaging

Qualified
for the Final Jury

Galaxy S20+ 5G BTS Edition
Galaxy S20+ 5G BTS Edition
Galaxy S20+ 5G BTS Edition
Galaxy S20+ 5G BTS Edition

Discipline: Packaging

Qualified
for the Final Jury

BTS Edition Package is offered for two Galaxy products ‒ S20+ and Buds+. This collaboration package is designed to bring a harmonious connection between Samsung Galaxy and BTS. The stars included in the package represent ARMY, BTS's devoted fan base. The package is infused with the story of finding the 7 hearts, one for each BTS member, among the stars.

  • DATE OF LAUNCH 2020
  • DEVELOPMENT TIME up to 12 months
  • TARGET REGIONS Africa, Asia, Australia / Oceania, Europe, North America, South America
  • TARGET GROUPS Consumer / User, Specific sub-group: BTS Fans
Client / Manufacturer

Samsung Electronics

SAMSUNG Electronics Co., Ltd.
Seoul, South Korea

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Design

Samsung Electronics

SAMSUNG Electronics Co., Ltd.
Seoul, South Korea

Mobile Design Team

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