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The design focuses on providing a consistent and natural experience beginning from the unboxing process. The package structure folds open to each side, allowing users to physically experience the product in advance. The vibrant graphics on the unit box contrast with the more subdued graphics used on the sleeve and tie into the lock screen. The graphics provide a refreshing visual experience on the large screen, and the unit box opens to reveal a delicate pattern engraved on both sides. All text elements on the leaflet and plastic wrapping have been fashioned in a double-column layout, hinting at the fold in the product itself.
SAMSUNG Electronics Co., Ltd.
Seoul, South Korea
Mobile Design Team