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The IT and fashion industries come together in this collaboration product, carrying on Thom Browne signature elements in new releases within the Galaxy product suite ‒ Fold2, Watch3, Buds Live ‒ to create an experience that combines digital devices and fashion items. To maintain a simple but powerful statement across a wide range of products, only the essence of both brands are maintained, bringing together different elements based on a single main element for each stage. The user is exposed to the design elements from the unboxing process, making even the packaging a collector’s item.
SAMSUNG Electronics Co., Ltd.
Seoul, South Korea
Mobile Design Team