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Galaxy Z Fold2 5G Thom Browne Edition / Package

Galaxy Z Fold2 5G Thom Browne Edition
Galaxy Z Fold2 5G Thom Browne Edition

Discipline: Packaging

Qualified
for the Final Jury

Galaxy Z Fold2 5G Thom Browne Edition
Galaxy Z Fold2 5G Thom Browne Edition
Galaxy Z Fold2 5G Thom Browne Edition

Discipline: Packaging

Qualified
for the Final Jury

The IT and fashion industries come together in this collaboration product, carrying on Thom Browne signature elements in new releases within the Galaxy product suite ‒ Fold2, Watch3, Buds Live ‒ to create an experience that combines digital devices and fashion items. To maintain a simple but powerful statement across a wide range of products, only the essence of both brands are maintained, bringing together different elements based on a single main element for each stage. The user is exposed to the design elements from the unboxing process, making even the packaging a collector’s item.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Africa, Asia, Australia / Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Samsung Electronics

SAMSUNG Electronics Co., Ltd.
Seoul, South Korea

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Design

Samsung Electronics

SAMSUNG Electronics Co., Ltd.
Seoul, South Korea

Mobile Design Team

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