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Galaxy A Series / Smart Phone

Galaxy A Series
Galaxy A Series

Discipline: Product

Qualified
for the Final Jury

Galaxy A Series
Galaxy A Series
Galaxy A Series

Discipline: Product

Qualified
for the Final Jury

The Galaxy A series is an important line that plays an instrumental role in the Galaxy brand in the global mass market. It mainly targets Gen Z users. Its design is themed around “Young and Cool”, “Bold and Dynamic”, and “Different and Diversified” to suit the preferences of younger consumers. The bold use of vivid colors and three-dimensional patterns has set new trends and provided dynamic user experiences. The powerful quadruple/triple rear cameras were arranged to form an iconic, impactful design element on the back and offer inspiring and joyful photography and video experiences to users.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Africa, Asia, Australia / Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Samsung Electronics

SAMSUNG Electronics Co., Ltd.
Seoul, South Korea

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Design

Samsung Electronics

SAMSUNG Electronics Co., Ltd.
Seoul, South Korea

Mobile Design Team

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