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Galaxy S20 FE / Smart Phone

Galaxy S20 FE
Galaxy S20 FE

Discipline: Product

Qualified
for the Final Jury

Galaxy S20 FE
Galaxy S20 FE
Galaxy S20 FE
Galaxy S20 FE

Discipline: Product

Qualified
for the Final Jury

Galaxy S20 FE is a new addition to the S20 series, designed to appeal to younger generations and thereby convey the charms and values of the flagship brand to more consumers. This model was created from our efforts to find a new way forward for the Galaxy S series and remain attentive to the needs of consumers. It was designed as “a product of our communication with Galaxy fans” based on consumer survey findings on the performance and functions of the Galaxy brand. The sleek and fluid body ensures an optimal grip. It comes in a variety of bold colors preferred by younger consumers.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, Australia / Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User, Specific sub-group: Millennials generation

Client / Manufacturer

Samsung Electronics

SAMSUNG Electronics Co., Ltd.
Seoul, South Korea

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Design

Samsung Electronics

SAMSUNG Electronics Co., Ltd.
Seoul, South Korea

Mobile Design Team

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