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KIA Instrument Cluster - Dynamic Theme / Automotive Infotainment System

KIA Instrument Cluster - Dynamic Theme
KIA Instrument Cluster - Dynamic Theme

Discipline: User Interface (UI)

Qualified
for the Final Jury

KIA Instrument Cluster - Dynamic Theme
KIA Instrument Cluster - Dynamic Theme
KIA Instrument Cluster - Dynamic Theme
KIA Instrument Cluster - Dynamic Theme
KIA Instrument Cluster - Dynamic Theme

Discipline: User Interface (UI)

Qualified
for the Final Jury

KIA's Dynamic Theme is the world's first instrument cluster theme that offers real-time weather and time display for its background. This infotainment system is equipped with a feature that automatically changes the wallpaper image in response to changes in surrounding environment such as weather, time, driving speed, etc. on the digital cluster, making the driver feel unexpected pleasure, psychological comfort, and immersion while driving. If the previous digital clusters only provided graphic themes that imitated analog clusters, Dynamic Theme maximizes the benefits of digital transformation, presenting new values to its users.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME 25 - 36 months

  • TARGET REGIONS Africa, Asia, Australia / Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Hyundai Motor Group

HYUNDAI MOTOR GROUP
Seoul, South Korea

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Design

Hyundai Motor Group

HYUNDAI MOTOR GROUP
Seoul, South Korea

Infotainment UX Development Team

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