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GENESIS Infotainment System - Copper Design / Automotive Infotainment System

GENESIS Infotainment System - Copper Design
GENESIS Infotainment System - Copper Design

Discipline: User Interface (UI)

Qualified
for the Final Jury

GENESIS Infotainment System - Copper Design
GENESIS Infotainment System - Copper Design
GENESIS Infotainment System - Copper Design
GENESIS Infotainment System - Copper Design
GENESIS Infotainment System - Copper Design

Discipline: User Interface (UI)

Qualified
for the Final Jury

For the infotainment system of the 2020 Genesis model (G80/GV80/GV70), the new Copper design system was implemented. The Copper Theme of the brand GENESIS is a symbol of athletic elegance. However, the previous copper cars from Genesis experienced difficulties in terms of the digital environment within the vehicle, so we had to find another copper colour system optimized for the digital environment within a moving vehicle. After 3 years of constant effort, we were able to inherit the DNA of Genesis to create an infotainment system loaded with a copper design theme optimized for digital environments.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME 25 - 36 months

  • TARGET REGIONS Asia, North America, South America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Hyundai Motor Group

HYUNDAI MOTOR GROUP
Seoul, South Korea

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Design

Hyundai Motor Group

HYUNDAI MOTOR GROUP
Seoul, South Korea

Infotainment UX Development Team

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