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For the infotainment system of the 2020 Genesis model (G80/GV80/GV70), the new Copper design system was implemented. The Copper Theme of the brand GENESIS is a symbol of athletic elegance. However, the previous copper cars from Genesis experienced difficulties in terms of the digital environment within the vehicle, so we had to find another copper colour system optimized for the digital environment within a moving vehicle. After 3 years of constant effort, we were able to inherit the DNA of Genesis to create an infotainment system loaded with a copper design theme optimized for digital environments.