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LinshuiYuquan - Private Cave Liquor / Liquor packaging

LinshuiYuquan - Private Cave Liquor
LinshuiYuquan - Private Cave Liquor

Discipline: Packaging

LinshuiYuquan - Private Cave Liquor
LinshuiYuquan - Private Cave Liquor
LinshuiYuquan - Private Cave Liquor
LinshuiYuquan - Private Cave Liquor
LinshuiYuquan - Private Cave Liquor

Discipline: Packaging

The producer of this wine, Lin Shui Wine, holds the record for the largest single six-kilometer wine cellar in the Shanghai Great World Guinness Records. The company is known for this huge cellar and has long enjoyed strong market reception. In response to demand, the company wanted to develop packaging with customizable options to meet the needs of consumers. The result is this design, which merges traditional Chinese cultural references with contemporary aesthetics that includes an elegant outer box and a bottle with an embedded nameplate.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Anhui Linshui Liquor Co., Ltd.

Anhui Linshui Liquor Co., Ltd.
Lu'an City, China

Design

Createunidea Packaging Design Co., Ltd.

Createunidea Packaging Design
Co., Ltd.
Chengdu City, China

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