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The Table / Brand identity design

The Table
The Table

Discipline: Communication

Qualified
for the Final Jury

The Table
The Table
The Table
The Table
The Table

Discipline: Communication

Qualified
for the Final Jury

The Table is a cultural complex for employees of SK Telecom, a South Korean telecom company.
It combines the analog sensibility of physical space with the convenience of digital solution, making it a space where employees can experience the satisfaction of life, not the welfare of employees in superficial meaning. Employees can choose and enjoy food from around the world in a comfortable atmosphere as well as rest and cultural life.
Table-type graphics are designed to not only serve as semantic communication, but also physically applied to signage design, and to function practically in creating hierarchy and order of information.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Specific country/region: South Korea

  • TARGET GROUPS Consumer / User, Specific sub-group: Executives and Employees of SK Telecom

Client / Manufacturer

SK Telecom

SK Telecom
Seoul, South Korea

Design

studio form & function

studio form & function
Seoul, South Korea

Chung Jinsuh Park Juyoung

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Design

SK Telecom

SK Telecom
Seoul, South Korea

Integrated Brand/UX Group Cha Jongwhi Lee Sangeun Chae Jungah Noh Sejin Won Jongwon Han Bumhee