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THE 8 Artwork / Print ads

THE 8 Artwork
THE 8 Artwork

Discipline: Communication

THE 8 Artwork
THE 8 Artwork
THE 8 Artwork
THE 8 Artwork
THE 8 Artwork

Discipline: Communication

Staging the new BMW 8 Series Gran Coupé as the most luxurious car that BMW has ever built demanded the unseen. We embraced this intriguing challenge by pushing the boundaries of automobile photography and playing with the interaction of space, light and the car itself.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Specific country/region: Germany

  • TARGET GROUPS Consumer / User

Client / Manufacturer

BMW Group

BMW Group
Unterschleißheim, Germany

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Design

Plan.Net / Serviceplan

Serviceplan / Plan.Net Germany
Munich, Germany

Alex Schill, Melanie Hart, Jan Grothklags, Falk Pegelow, Inga Westphal, Anett Kipke-Rentsch, Janina Paleit, Jörn Lepper

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