Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

AMBROSIAL MAGIC BLACK YOGURT / Yogurt packaging

AMBROSIAL MAGIC BLACK YOGURT
AMBROSIAL MAGIC BLACK YOGURT

Discipline: Packaging

AMBROSIAL MAGIC BLACK YOGURT
AMBROSIAL MAGIC BLACK YOGURT
AMBROSIAL MAGIC BLACK YOGURT
AMBROSIAL MAGIC BLACK YOGURT
AMBROSIAL MAGIC BLACK YOGURT

Discipline: Packaging

Amish is a leading yogurt producer focused on market breakthroughs. For its Black Magic Yogurt product, the design concept took the allure of black as the central element, creating a unique "black magic world." The outer packaging and bottle entirely in black combine with gold lines to make a strong visual impact. The brand name associates with magical elements, enhanced by illustrations from European medieval "black magic" books. The packaging is printed with special fluorescent UV ink, which turns a magical blue when viewed under ultraviolet light. Black yogurt is a challenge to people's natural notion of yogurt, setting it apart from similar products in the market.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Inner Mongolia Yili Group Co., Ltd.

Inner Mongolia Yili Industrial
Group Co., Ltd.
Beijing, China

Go to profile
Design

Inner Mongolia Yili Group Co., Ltd.

Inner Mongolia Yili Industrial
Group Co., Ltd.
Beijing, China

Go to profile