Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Wuyi rock tea·five-element of series / Tea packaging

Wuyi rock tea·five-element of series
Wuyi rock tea·five-element of series

Discipline: Packaging

Wuyi rock tea·five-element of series
Wuyi rock tea·five-element of series
Wuyi rock tea·five-element of series
Wuyi rock tea·five-element of series
Wuyi rock tea·five-element of series

Discipline: Packaging

This packaging design combines tea culture and the five natural elements by using a color palette to express these elements' attributes. Yellow corresponds to gold, brown represents wood, blue stands for water, red means fire, and tan symbolizes earth. The packaging design expresses traditional cultural values but with a contemporary flair. The boxes are made of sustainable recycled materials, formed into beautiful shapes, and imprinted with rich graphics. The oversized calligraphy in the labeling continues the theme of traditional culture but with a modern twist.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

JingChengFuDi

JingChengFuDi
Fuzhou City, China

Design

Zhongshan Torch polytechnic

Zhongshan Torch Polytechnic
Miaohua Chen Master Studio
Zhongshan City, China

Mingyu Chen, Miaohua Chen, Yanfei Gao, Hailing Li, Weixing Pan, Yanli Luo, Yanhui Huang, Huifang Sun

Go to profile