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Famous tea of Taiwan / Tea packaging

Famous tea of Taiwan
Famous tea of Taiwan

Discipline: Packaging

Qualified
for the Final Jury

Famous tea of Taiwan
Famous tea of Taiwan
Famous tea of Taiwan
Famous tea of Taiwan
Famous tea of Taiwan

Discipline: Packaging

Qualified
for the Final Jury

The idea behind this packaging concept was to take a well-known tea brand and use design elements that reference architecture as a way to showcase Taiwan's tea culture. The main visuals are three Taiwanese buildings, one for each tea type. A Western-style house is used for the Flower tea; a three-section compound decorates the Paochong tea package; and a teahouse is used for the Oolong tea.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Rice Advertising Co.

Rice Advertising Co.
New Taipei City, Taiwan

Design

Chihlee University of Technology

Chihlee University of Technology
New Taipei City, Taiwan

Yu-Hsuan Shen Ya-Zhu Tsui Yun Deng Ding-Cheng Shi Yi-Jhen Chen Shih-Lun Chen

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