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Wuyi Rock Tea·Da Hong Pao / Tea packaging

Wuyi Rock Tea·Da Hong Pao
Wuyi Rock Tea·Da Hong Pao

Discipline: Packaging

Wuyi Rock Tea·Da Hong Pao
Wuyi Rock Tea·Da Hong Pao
Wuyi Rock Tea·Da Hong Pao

Discipline: Packaging

The overall outer package is primarily red with a calligraphy font in gold that forms the brand name "Da Hong Pao" when two packages are set up side by side. The box is easy to open and resembles opening a red robe. A linear pattern represents the unique texture and veins of tea leaves. The packaging material is environmental and can be reused sustainably. The simple, beautiful design expresses integrity and gives the product strong brand recognition that makes a strong visual impact in retail.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

JingChengFuDi

JingChengFuDi
Fuzhou City, China

Design

Zhongshan Torch polytechnic

Zhongshan Torch Polytechnic
Miaohua Chen Master Studio
Zhongshan City, China

Mingyu Chen, Miaohua Chen, Yanfei Gao, Peng Li, Liqiong Zhang, Yajing Li, Yong Chen, Zhifeng Peng

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