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Now more flexible and affordable: the German daily Süddeutsche Zeitung has stirred up the newspaper and media market with its new range of SZ Plus digital subscriptions. Accompanying the launch was an attention-grabbing campaign by Zeichen & Wunder. It clearly highlights the advantage of SZ’s digital offer – particularly in social media and in a way that speaks to younger target audiences.
Süddeutsche Zeitung GmbH
Zeichen & Wunder GmbH
Irmgard Hesse, Marcus von Hausen, Annika Kaltenthaler, Nicole Hector, Alex Fackler, Claudia Less, Barbara Kistner, Caroline Gouy, Andreas Wannerstedt