Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

SZ Plus. Passt zu mir. / SZ Plus. The perfect fit.

SZ Plus. Passt zu mir.
SZ Plus. Passt zu mir.

Discipline: Communication

SZ Plus. Passt zu mir.
SZ Plus. Passt zu mir.
SZ Plus. Passt zu mir.
SZ Plus. Passt zu mir.

Discipline: Communication

Now more flexible and affordable: the German daily Süddeutsche Zeitung has stirred up the newspaper and media market with its new range of SZ Plus digital subscriptions. Accompanying the launch was an attention-grabbing campaign by Zeichen & Wunder. It clearly highlights the advantage of SZ’s digital offer – particularly in social media and in a way that speaks to younger target audiences.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Süddeutsche Zeitung GmbH

Süddeutsche Zeitung GmbH
München, Germany

Design

Zeichen & Wunder

Zeichen & Wunder GmbH
München, Germany

Irmgard Hesse, Marcus von Hausen, Annika Kaltenthaler, Nicole Hector, Alex Fackler, Claudia Less, Barbara Kistner, Caroline Gouy, Andreas Wannerstedt

Go to profile