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SYSTEM / Brand experience design

SYSTEM
SYSTEM

Discipline: Communication

SYSTEM
SYSTEM
SYSTEM
SYSTEM
SYSTEM

Discipline: Communication

As a unique casual brand for younger generations, SYSTEM boasts a long line of high-quality products in tune with global fashion trends. Despite its long dedication to quality, the company lacked a clear “SYSTEM” identity to distinguish the brand from its competitors. We tackled this issue by creating a brand identity that enhances SYSTEM’s unique value proposition. The brand renewal will allow the company to communicate its sincere commitment to fashion publicly. Also, we built a coherent and authentic “SYSTEM” identity that won’t change with every trend and fad but will maintain its integrity and stand the test of time.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

HANDSOME Corp.

HANDSOME Corp.
Seoul, South Korea

Design

PlusX

PlusX
Seoul, South Korea

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