Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Smartisan R2 / Smartphone

Smartisan R2
Smartisan R2

Discipline: Product

Qualified
for the Final Jury

Smartisan R2
Smartisan R2
Smartisan R2
Smartisan R2
Smartisan R2

Discipline: Product

Qualified
for the Final Jury

The Smartisan R2 is designed to be a minimalist and pure everyday phone. It is a bold experiment in utilizing the latest curved edge display technology while preserving the robust squared design language that Bytedance products are known for. The white variant of Smartisan R2 is the only all-white flagship smartphone currently on the market. Thanks to creative use of an ultraviolet-sensitive coating, when placed under direct sunlight a carefully crafted branding typography gradually appears on the white backplate.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Bytedance Inc.

Bytedance Inc.
Beijing, China

Go to profile
Design

Bytedance Inc.

Bytedance Inc.
Beijing, China

Wu Yin, Fang Chi, Kong Fanxi, She Pan, Nie Zhaoyang

Go to profile