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ARTCLASS LIP VELOUR / Lipstick packaging

ARTCLASS LIP VELOUR
ARTCLASS LIP VELOUR

Discipline: Packaging

ARTCLASS LIP VELOUR
ARTCLASS LIP VELOUR
ARTCLASS LIP VELOUR
ARTCLASS LIP VELOUR

Discipline: Packaging

Too cool for school’s “ARTCLASS LIP VELOUR” is inspired by the artistic genius of French sculptor Auguste Rodin (1840-1917). The packaging features a beautifully asymmetrical lipstick case that looks as if it were sculpted in clay. The irregular surface of LIP VELOUR creates a play of lights and shadows so that the container appears to change its shape at every angle. This irregular cut also improves the user’s grip and is easier to open and close compared to conventional cylindrical cases. The brand’s signature logo is engraved on the top of the lipstick, designed to blend seamlessly with the smooth texture and matte finish of the product.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

TOO COOL FOR SCHOOL

TOO COOL FOR SCHOOL
Gwacheon-si, Gyeonggi-do, South Korea

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Design

TOO COOL FOR SCHOOL

TOO COOL FOR SCHOOL
Gwacheon-si, Gyeonggi-do, South Korea

Young Mi Jang, Yu Jin Lee, Hye Yeon Park

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