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Dong You Ji Baijiu / Liquor packaging

Dong You Ji Baijiu
Dong You Ji Baijiu

Discipline: Packaging

Dong You Ji Baijiu
Dong You Ji Baijiu
Dong You Ji Baijiu
Dong You Ji Baijiu

Discipline: Packaging

Dong You Ji Baijiu is a liquor brand that strongly expresses attributes of Asian culture. This bottle design depicts eight immortals crossing the sea, one of the most popular myths and legends in China. "Eight immortals cross the sea, each depending on their ability," goes the saying, which is a metaphor for people who rely on their abilities to achieve great feats, an important value in modern Chinese culture. This Baijiu liquor uses sugarcane as raw material instead of the traditional wheat and rice, making this version sweeter and more suitable for young consumers.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Zhejiang Guyuelongshan Shaoxing

Zhejiang Guyuelongshan Shaoxing
Wine Co., Ltd.
Shaoxing, China

Design

SHENZHEN ORACLE CREATIVE DESIGN CO.

Shenzhen Oracle Creative Design
Co., Ltd.
Shenzhen, China

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