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GOGOON / Liquor packaging

GOGOON
GOGOON

Discipline: Packaging

GOGOON
GOGOON
GOGOON
GOGOON
GOGOON

Discipline: Packaging

GOGOON is a new product that channels innovation to offer a premium spirit product. The packaging is a complete departure from the traditional bottle design typically used for Baijiu liquor. GOGOON offers an upscale version of this traditional product, a first in the Baijiu industry. The simple cylindrical bottle design expresses inner purity. The shoulder of the bottle has a hammered surface, a reference to fine craftsmanship. The bottle body refracts light to dazzling effect, communicating that GOGOON is a contemporary product for a new consumer era.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Luzhou Laojiao Co., Ltd.

Luzhou Laojiao Co., Ltd.
Luzhou, China

Design

SHENZHEN ORACLE CREATIVE DESIGN CO.

Shenzhen Oracle Creative Design
Co., Ltd.
Shenzhen, China

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