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Coke X Porsche / Soft drink packaging

Coke X Porsche
Coke X Porsche

Discipline: Packaging

Coke X Porsche
Coke X Porsche
Coke X Porsche
Coke X Porsche
Coke X Porsche

Discipline: Packaging

Coca-Cola has teamed up with Porsche locally through a series of brand partnerships and collaborative campaigns to leverage the assets of both brands. This themed limited-edition packaging features Coca-Cola's strong selling 300 Sleek Can and graphics representing Porsche Carrera Cup Asia. An on-pack interactive concept and e-commerce-related promotions were developed, offering a selection of Porsche branded premiums, incentives, and admission tickets.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Coca-Cola GmbH

The Coca-Cola Company
Shanghai, China

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Design

Labbrand

Labbrand
Shanghai, China

Catherine Tsui, Jeffrey Hsueh, Maria Pilgaard, Antoine Lemesle

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