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YEARS THIRTY / Liquor packaging

YEARS THIRTY
YEARS THIRTY

Discipline: Packaging

YEARS THIRTY
YEARS THIRTY
YEARS THIRTY
YEARS THIRTY
YEARS THIRTY

Discipline: Packaging

"YEARS THIRTY" means reunion, the key leitmotif in this packaging design. The designers created a bottle shape based on the Yuan, a symbol of the traditional Chinese culture that means satisfaction and harmony. Yuan is also a metaphor for human relations in Chinese culture and is highly esteemed by Chinese people.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Anhui Gujing Distillery Company

Anhui Gujing Distillery Company
Limited
Bozhou, China

Design

SHENZHEN ORACLE CREATIVE DESIGN CO.

Shenzhen Oracle Creative Design
Co., Ltd.
Shenzhen, China

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