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Budweiser Boombox Package / Beer packaging

Budweiser Boombox Package
Budweiser Boombox Package

Discipline: Packaging

Budweiser Boombox Package
Budweiser Boombox Package

Discipline: Packaging

For consumers tired of COVID19 social distancing, Budweiser Korea offered a special promotional package. As a brand that energizes consumers to seize opportunity, the company wanted to inspire people to stay optimistic. A party doesn’t have to stop even when people have to stay inside. To bring the party home, this packaging puts beer cans in a boombox. By turning a single-use beer package into a Bluetooth speaker, consumers can reuse the package and avoid throwing it away. What makes this boombox package even more attractive is that it looks like a real boombox. The user is invited to play music on the beer box/boom box when enjoying a bottle of Bud, creating unforgettable memories.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

AB InBev Korea

AB InBev Korea
Tyler Joo, Lena Cho, Annie Ko
Seoul, South Korea

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Design

draftLine Seoul

draftLine Seoul
Seoul, South Korea

Hye Robin Yoo, Wongi Ryu, SoYeon Yu