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Morning dew / Liquor packaging

Morning dew
Morning dew

Discipline: Packaging

Qualified
for the Final Jury

Morning dew
Morning dew
Morning dew
Morning dew
Morning dew

Discipline: Packaging

Qualified
for the Final Jury

Morning Dew is a Baijiu spirit with health benefits made from mint, mung bean, and other ingredients. It is a brand new product developed by Luzhou Laojiao Company based on their corporate strategy. This packaging combines two Chinese characters "Zhao" and "Lu" together with dewdrops, just like sparkling, harmonious drops of dew in nature. The design also expresses the idea of heaven and man united as one, an important yet simple philosophy in Chinese culture. The designers also wanted to send a message that life is as short as dewdrops and that one should strive to make a difference while young and healthy.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Luzhou Laojiao Co., Ltd.

Luzhou Laojiao Co., Ltd.
Luzhou, China

Design

SHENZHEN ORACLE CREATIVE DESIGN CO.

Shenzhen Oracle Creative Design
Co., Ltd.
Shenzhen, China

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