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WAVE / Public media art

WAVE
WAVE

Discipline: Communication

WAVE
WAVE
WAVE
WAVE

Discipline: Communication

'WAVE' is a work of public media art that depicts a realistic wave that constantly rushes through an L-shaped LED screen, 80 meters in width and 20 meters high. The large LED screen in the city is an advertising medium, but it has the character of public space. We wanted to provide a sense of comfort through the public media to people who are exhausted by the COVID-19 pandemic. We selected a scene at the very opposite end of nature, and sent an unimaginable wave rushing through the middle of the city center. To express this more dramatically, the LED billboard was transformed into a glassed water tank. An anamorphic illusion technique was used to create a realistic scene where three-dimensional waves continually rush.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Africa, Asia, Australia / Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User, Trade / Industry, Public Sector Government

A huge wave surges ceaselessly in a downtown glass cube. In reality, it is a curved LED wall. The analogy of a digital wave couldn't be more beautifully staged. The fact that this natural spectacle perfectly celebrates the technical competence of an LED advertising space and fascinates passers-by at the same time, makes it unforgettable and mind boggling. Pure technical and creative gold!
Gold Statement
Client / Manufacturer

d'strict holdings, INC.

d'strict holdings, Inc.
Seoul, South Korea

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Client / Manufacturer

CJ POWERCAST Co., Ltd

CJ POWERCAST Co., Ltd.
Gyeonggi-do, South Korea

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Design

d'strict holdings, INC.

d'strict holdings, Inc.
Seoul, South Korea

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