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Generative Soundscape is a new user experience that analyzes the user's home environment and uses AI to create ambient sound for work, rest or sleep. Generative Soundscape’s AI sound system has been designed to create sound in real-time, based on acoustic and psychological research data. This UX concept provides comforting, unobtrusive ambient sound that enables users to work or relax without distraction. We have designed this TV with Generative Soundscape to enhance the viewer’s lifestyle.