Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

FLUX (Responsive UX) / Responsive design system for TV

FLUX (Responsive UX)
FLUX (Responsive UX)

Discipline: User Interface (UI)

Qualified
for the Final Jury

FLUX (Responsive UX)
FLUX (Responsive UX)
FLUX (Responsive UX)

Discipline: User Interface (UI)

Qualified
for the Final Jury

FLUX is a responsive UX design system that adjusts TV image quality based on any image ratio, size, and resolution. The system is being applied to TV screens for the first time based on Responsive Rule and Flexible grid system. Users enjoy ease of use with the best image quality, thanks to familiar UI elements. With increased graphic fatigue, the Graphic Safety Area is secured on large screens by adjusting the scale of TV UI, with the extra space providing visual stability. All design components and layout templates rely on automated structures used across all apps. And one UX guideline is applied to various displays, making production methods more efficient.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Africa, Asia, Australia / Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User, Trade / Industry

Client / Manufacturer

Samsung Electronics

Samsung Electronics Co., Ltd.
Seoul, South Korea

Go to profile
Design

Samsung Electronics

Samsung Electronics Co., Ltd.
Seoul, South Korea

VD, UX team

Go to profile