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LG VELVET / Smartphone

LG VELVET
LG VELVET

Discipline: Product

LG VELVET
LG VELVET
LG VELVET
LG VELVET

Discipline: Product

LG Velvet is original yet maintains universal design principles. Rounded, shiny corners create a new form, and the symmetrical shape evinces a familiar and universal design that assures a strong and secure grip. The minimalist front which emphasizes the large display is differentiated through Velvet's unique colors and finish that take into account diverse customer preferences. The form of the rear induction camera, Velvet creates a new sculptural signature by mimicking the shape of water droplets.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, Europe, North America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

LG Electronics

LG Electronics
Seoul, South Korea

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Design

LG Electronics

LG Electronics
Seoul, South Korea

Kim Young Ho, Yu seung Hoon, Park Sung Hyun

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