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The challenge in developing the corporate design—in addition to creating a strong and unique brand image—was to convey the principle and the basic idea of the product understandably, without being explanatory or rigid. The solution was to communicate that the Alu Küche cabinet can be placed in the kitchen just like a workbench with no need to disguise it using moldings and panels. The goal was to reduce the number of customizations, which had repeatedly slowed down production.
oppa franz brand design