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Alu Küche / Corporate design launch

Alu Küche
Alu Küche

Discipline: Communication

Alu Küche
Alu Küche
Alu Küche
Alu Küche
Alu Küche

Discipline: Communication

The challenge in developing the corporate design—in addition to creating a strong and unique brand image—was to convey the principle and the basic idea of ​​the product understandably, without being explanatory or rigid. The solution was to communicate that the Alu Küche cabinet can be placed in the kitchen just like a workbench with no need to disguise it using moldings and panels. The goal was to reduce the number of customizations, which had repeatedly slowed down production.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Alu Küche

Alu Küche
Duisburg, Germany

Design

oppa franz brand design

oppa franz brand design
Duisburg, Germany

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