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Hanhe Mengjue / Print

Hanhe Mengjue

Discipline: Communication

Hanhe Mengjue
Hanhe Mengjue
Hanhe Mengjue
Hanhe Mengjue
Hanhe Mengjue
Hanhe Mengjue

Discipline: Communication

Combining the traditional Chinese ink painting technique with Japan lacquer art, the "Hanhe Mengjue" visual image design aims to create a visual language that also expresses a kind of transformation. On a symbolic level, the "Hanhe" generation refers to each person in a cold society, while "Mengjue" references the spirit of contemporary people awakening. At the same time, the collision and mutual integration of the traditional ink painting language of "Jibai Danghei" with the lacquer art of "Jihei Dangbai" also embodies a merging of traditional culture and contemporary visual design.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Hubei Institute of Fine Arts

Hubei Institute of Fine Arts
Department of Chinese Painting
Wuhan, China

Design

Shenzhen Chengmei Culture Communication Co., Ltd.

Shenzhen Chengmei Culture
Communication Co., Ltd.
Shenzhen, China

Meng Shenhui, Li Liwen

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