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Menge Gruppe / Corporate redesign

Menge Gruppe
Menge Gruppe

Discipline: Communication

Menge Gruppe
Menge Gruppe
Menge Gruppe
Menge Gruppe
Menge Gruppe

Discipline: Communication

The aim of the relaunch was to simplify the predominant brands, to create a corporate structure that customers could easily understand, and to clearly communicate brand quality and services. The natural way people deal with issues of death and grief plays a central role. One of the corporate goals is inorganic growth. Here, one peculiarity of the market is that Menge is not permitted to change the name of acquired companies. Because of this, the challenge was to create a design system that enables new funeral homes to be integrated quickly and easily into the existing system without changing the name and designing a new corporate design.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Menge GmbH

Menge GmbH
Duisburg, Germany

Design

oppa franz brand design

oppa franz brand design
Duisburg, Germany

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