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Grace of Waste – the upcycled Furoshiki / Sustainable wrapping cloth

Grace of Waste – the upcycled Furoshiki
Grace of Waste – the upcycled Furoshiki

Discipline: Packaging

Grace of Waste – the upcycled Furoshiki
Grace of Waste – the upcycled Furoshiki
Grace of Waste – the upcycled Furoshiki
Grace of Waste – the upcycled Furoshiki

Discipline: Packaging

We’ve brought the Japanese tradition of wrapping gifts in a reusable cloth to Germany and added a decisive new twist: our Furoshiki is made from ocean plastic. This material choice not only avoids new waste but also recycles existing waste. And because the cloth is always passed on, it spreads a meaningful idea – gift by gift. A closer look at the pattern on the cloth illustrates the location of the floating islands of garbage in the oceans. Not only does the Furoshiki make a small contribution to the regeneration of our planet: it also inspires a moment of reflection.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, Europe, North America

  • TARGET GROUPS Consumer / User, Other target groups: Clients and opinion leaders

Client / Manufacturer

Peter Schmidt Group

Peter Schmidt Group
Hamburg, Germany

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Design

Peter Schmidt Group

Peter Schmidt Group
Hamburg, Germany

Norbert Möller, Ulrich Aldinger, Sven Rieckmann

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