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MINIMAX JUNGLE / Health snack food packaging

MINIMAX JUNGLE
MINIMAX JUNGLE

Discipline: Packaging

MINIMAX JUNGLE
MINIMAX JUNGLE
MINIMAX JUNGLE
MINIMAX JUNGLE
MINIMAX JUNGLE

Discipline: Packaging

Minimax is a healthy functional food brand for children, now on the market for over 35 years. The packaging was designed to reduce unnecessary waste of resources under the 3R concept of sustainability: reduce, reuse, and recycle. The pulp packaging uses recycled paper fabric, allowing it to be easily molded and separated as recyclable waste. Moreover, graphic and brand concepts and messages were created with eco-friendly paper materials. The packaging is also shaped like a “toy bag” that children will want to re-use and possibly even personalize as the surface is ideal for drawing and coloring.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Dong A Pharm.

Dong A Pharm.
Seoul, South Korea

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Design

Dong A Pharm.

Dong A Pharm.
Seoul, South Korea

Kim Jungwoo, Choi Minjun

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