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musinsa terrace / Cultural space brand identity

musinsa terrace
musinsa terrace

Discipline: Communication

musinsa terrace
musinsa terrace
musinsa terrace
musinsa terrace
musinsa terrace

Discipline: Communication

Musinsa terrace is a multi-cultural fashion platform that is both a brick-and-mortar store and an online retailer. As its name signifies, this physical store is a place is where people and fashion brands can mingle. The space is composed of four functional zones: a shop, a kitchen, a lounge, and a park to provide sensual experiences to visitors. The shop offers a limited selection of items, the kitchen serves excellent coffee, and the lounge is operated as a rental space for fashion brands' special events, pop-up stores, and cultural exhibitions. Lastly, the park which embraces those three venues architecturally and offers a perfect view of the beautiful city of Seoul.


  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

MUSINSA

MUSINSA
Seoul, South Korea

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Design

MUSINSA

MUSINSA
Seoul, South Korea

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