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soldout_ / Resale platform brand identity

soldout_
soldout_

Discipline: Communication

soldout_
soldout_
soldout_
soldout_
soldout_

Discipline: Communication

‘soldout_’ is a resale market platform that specializes in limited edition products. This brand expresses its service with a very intuitive name, as the most distinguishing feature of a limited edition product is that it tends to sell out immediately. The brand identity of ’soldout_’ visualizes the nature of the resale platform: the service can only be used for items that are sold out or out of stock. The underscore after the word "soldout" can be stretched infinitely and morphs into a single line drawing of an item traded on ‘soldout_’. This flexible logo allows the service to expand without limits.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

MUSINSA

MUSINSA
Seoul, South Korea

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Design

MUSINSA

MUSINSA
Seoul, South Korea

Go to profile