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‘soldout_’ is a resale market platform that specializes in limited edition products. This brand expresses its service with a very intuitive name, as the most distinguishing feature of a limited edition product is that it tends to sell out immediately. The brand identity of ’soldout_’ visualizes the nature of the resale platform: the service can only be used for items that are sold out or out of stock. The underscore after the word "soldout" can be stretched infinitely and morphs into a single line drawing of an item traded on ‘soldout_’. This flexible logo allows the service to expand without limits.