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MUSINSA is a Korean online fashion commerce company Korea, the leading fashion and culture retailer for the MZ generation (Millenials and Gen Z). We have recently reviewed the relationship between our executives and employees—a relationship that has enabled the company to achieve record growth. Based on our findings, we proceeded to renew our Welcome Kit to deliver a clear message and vision of the organization to new staff. The main slogan is "WE ARE MUSINSA.” We visualized four representative characters in this sentence and used them as the main graphic image. We would like to welcome our new employees with these friendly faces.