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Shuhua Mid-autumn Customized Packaging / Milk packaging

Shuhua Mid-autumn Customized Packaging
Shuhua Mid-autumn Customized Packaging

Discipline: Packaging

Qualified
for the Final Jury

Shuhua Mid-autumn Customized Packaging
Shuhua Mid-autumn Customized Packaging
Shuhua Mid-autumn Customized Packaging
Shuhua Mid-autumn Customized Packaging

Discipline: Packaging

Qualified
for the Final Jury

Yili ShuHua Milk applies patented technology to hydrolyze lactose into glucose and galactose, making it more digestible for Chinese consumers. This packaging celebrates the traditional holidays of the Mid-Autumn Festival and National Day with a traditional and trendy design. The packaging expresses Chinese cultural references and the brand's youthfulness. Images of a magpie, goldfish, and lotus flower are used in the foreground to convey a positive message, while traditional Chinese towers and memorial archways make up the background.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME Other duration

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Inner Mongolia Yili Group Co., Ltd.

Inner Mongolia Yili Industrial
Group Limited by Share Ltd.
Beijing, China

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Design

Guangzhou Bamboo Design Co., Ltd.

Guangzhou Bamboo Design Co., Ltd.
Guangzhou, China