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WEIKEZI / Soft drink packaging

WEIKEZI
WEIKEZI

Discipline: Packaging

Qualified
for the Final Jury

WEIKEZI
WEIKEZI
WEIKEZI
WEIKEZI

Discipline: Packaging

Qualified
for the Final Jury

This packaging design features a portable, hygienic cup containing fruit tea that is ready to drink. The cup label is made of non-transparent materials in metallic silver. Its high barrier ensures that the taste of the beverage stays consistent. The illustrations express the charm of traditional Chinese culture. The waxberry flavor mixed with rose and fruit elements offers consumers a premium taste of flowers, fruits, and teas. The image of the Drunken Concubine and her makeup express enjoyment of the product while her crown is made up of waxberries as decorations.

  • DATE OF LAUNCH 2021

  • DEVELOPMENT TIME Other duration

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Yili Industrial Group CO.,Ltd

Yili Industrial Group CO.,Ltd
Beijing, China

Design

Yili Industrial Group CO.,Ltd

Yili Industrial Group CO.,Ltd
Beijing, China