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ThinkReality A3 Launcher / Augmented reality hardware and software experience

ThinkReality A3 Launcher
ThinkReality A3 Launcher

Discipline: User Experience (UX)

Qualified
for the Final Jury

ThinkReality A3 Launcher
ThinkReality A3 Launcher
ThinkReality A3 Launcher
ThinkReality A3 Launcher
ThinkReality A3 Launcher

Discipline: User Experience (UX)

Qualified
for the Final Jury

Lenovo’s ThinkReality A3 is intended for training, industrial maintenance, or mobile office work. Unlike other AR solutions, the ThinkReality A3 is optimized for hands-free interaction. It provides users with real-time digital information and allows them to control content and manage applications quickly and easily. Its minimalistic visual design prevents obstruction of the user’s view while deliberate design considerations such as multiple input modalities and intentional eye-rest areas help elevate the user experience and make it accessible for everyone, thus reducing errors and increasing efficiencies that surpass all other competitors.

  • DATE OF LAUNCH 2021

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Africa, Asia, Australia / Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User, Trade / Industry, Public Sector Government, Other target groups: Commercial Businesses, Industrial Businesses

Client / Manufacturer

Lenovo

Lenovo
Morrisville, United States

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Design

Lenovo

Lenovo
Morrisville, United States

User Experience Design Team

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