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RRD Pen packaging / Pen packaging

RRD Pen packaging
RRD Pen packaging

Discipline: Packaging

RRD Pen packaging
RRD Pen packaging
RRD Pen packaging
RRD Pen packaging

Discipline: Packaging

The design of this children’s pen packaging makes creative use of unique animal skin textures. The packaging features abstracted silhouettes of four animals in a tactile material, each containing a pen covered in emblematic animal skin patterns. The inner box showcases the pen with post-it notes with the same animal silhouettes as cutouts in a matching color gradation, a striking alternative to the traditional tray structure. The materials are also practical, reusable, and eco-friendly.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME Other duration

  • TARGET REGIONS Asia, North America

  • TARGET GROUPS Consumer / User, Specific sub-group: 8 to 14 years old market

Client / Manufacturer

Dongguan Donnelley Printing Co.,Ltd.

RR Donnelley (China) Holding
Co., Ltd.
Shanghai, China

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Design

Dongguan Donnelley Printing Co.,Ltd.

Dongguan Donnelley Printing
Co., Ltd.
Dongguan, China

Peng Xia, Menglin Hao

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