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One of the main driving forces behind the destruction of our world’s natural forests is unchecked global beef consumption. However, most people are not aware of this. We were asked by our client ROBIN WOOD to raise awareness and make people reconsider the amount of beef they consume. For this we created a series of visuals, building on the similarity of the texture of beef to that of burned forests or deforested land. Deliciously looking pieces of beef draw viewers in before they are aware of the detailed destruction depicted – with each skillfully crafted artwork telling a different story.
Serviceplan / Plan.Net Germany
Alex Schill, Matthias Harbeck, Markus Maczey, Hans-Peter Sporer, Luitgard Hagl, Jan Cordes, Norman Neblich, Michael Lux, Sophia Goossens, Julian Rinnewitz