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FIRST SHAVING SERIES ER-GK20 / ER-GM40 / Personal grooming device

FIRST SHAVING SERIES ER-GK20 / ER-GM40
FIRST SHAVING SERIES ER-GK20 / ER-GM40

Discipline: Product

FIRST SHAVING SERIES ER-GK20 / ER-GM40
FIRST SHAVING SERIES ER-GK20 / ER-GM40
FIRST SHAVING SERIES ER-GK20 / ER-GM40
FIRST SHAVING SERIES ER-GK20 / ER-GM40
FIRST SHAVING SERIES ER-GK20 / ER-GM40

Discipline: Product

The First Shaving Series is a new type of grooming tool for teenagers in puberty who are new to dealing with facial and body hair growth. Most trimmers and shavers on the market are geared toward adult men. This product is designed for teenagers to help them enjoy taking care of their bodies without having to endure unwanted hair. The active, youthful color palette helps dispel the user's fears or shyness about using a razor for the first time. The design positions the personal grooming of beards, eyebrows, and body hair as a gentle, easy, and positive experience.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, Australia / Oceania

  • TARGET GROUPS Consumer / User

Easy-to-use, contemporary, gender-free and enjoyable! This shaving series helps young people overcome nervousness around personal grooming. Deep studies by Panasonic have led to a strong, iconic and encouraging product line, forging a new direction in grooming free of stereotypes.
Gold Statement
Client / Manufacturer

Panasonic

Panasonic Corporation
Appliances Company, Design Center
Kyoto, Japan

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Design

Panasonic

Panasonic Corporation
Appliances Company, Design Center
Kyoto, Japan

Yuki Sugiyama, Ushio Bessho

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