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We hold a mirror up to this world. / Online film

We hold a mirror up to this world.
We hold a mirror up to this world.

Discipline: Communication

We hold a mirror up to this world.
We hold a mirror up to this world.

Discipline: Communication

Trump, the climate catastrophe, growing populism, the refugee crisis – today’s news is more chaotic than any TV show. Nobody knows what to believe anymore. In these times, DER SPIEGEL wanted to strengthen its role as THE German news brand offering reliability and orientation. With a campaign that holds a mirror up to the world, highlighting the wrong-doings and hypocrisy of those in power. The result is a remarkable piece of communication for the most prestigious German media outlet: DER SPIEGEL took a stand against the loss of morals in this world. Part of this integrated campaign was a 45-second film.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Specific country/region: Germany

  • TARGET GROUPS Consumer / User

Client / Manufacturer

DER SPIEGEL

DER SPIEGEL
Hamburg, Germany

Design

Plan.Net / Serviceplan

Serviceplan / Plan.Net Germany
Munich, Germany

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