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SP50 - BORN INTEGRATED / Logo and communication campaign

SP50 - BORN INTEGRATED
SP50 - BORN INTEGRATED

Discipline: Communication

SP50 - BORN INTEGRATED
SP50 - BORN INTEGRATED
SP50 - BORN INTEGRATED
SP50 - BORN INTEGRATED
SP50 - BORN INTEGRATED

Discipline: Communication

In 2020, Europe's largest, partner-led agency group celebrated its 50th anniversary. When the agency was founded in 1970, the so called "Serviceplan" represented a visionary approach: integrated, holistic communication solutions. How can the leitmotif of integration become the central theme of the anniversary, involving 4,317 employees at 24 locations worldwide, partners and friends of the company? We created a SP50 logo as an homage to the logo from the 1970s. Afterwards, we projected the logo onto an arrangement of all communication measures for 2020. Through this unseen execution, each element received its individual share of the whole.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Specific country/region: Global

  • TARGET GROUPS Trade / Industry, Specific sub-group: Employees, partners and friends

Serviceplan celebrates its 50th anniversary with a rousing roadtrip of all-encompassing black and white typo-based branding. The bold and simple stripes from the original logo move forward and build up to an immensely flexible brand system. This modern hommage literally touches everything in the agency - a brilliant idea, excellently executed.
Gold Statement
Client / Manufacturer

Plan.Net / Serviceplan

Serviceplan Group
München, Germany

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Design

Plan.Net / Serviceplan

Serviceplan / Plan.Net Germany
Munich, Germany

Alex Schill, Dr. Peter Haller, Florian von Hornstein, Michael Wilk Dennis Fritz, Anton Reim, Leif Johannsen, Raul Dück, Markus Kremer

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Design

Studio Oeding GmbH

Studio Oeding GmbH
Hamburg, Germany

Jana Grabau, Janina Petersen, Katrin Oeding

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